A QUICK OVERVIEW
For those of you looking to join our team, this might help with some of your questions.
You can find our Mission Statement on www.DeluxMagazine.com, look on the “staff” page.
You can also visit here
for our calendar of events. This includes our promotional dates.
We focus on events which match the demographics of those who visit our
website, as our business is predominantly online, it’s the multi-media
facet attracts our customers.
This summer we are very busy, we will introduce Mens
Minds next month, a mix of Maxim and Mens Health.
Mirada Magazine, a women’s focused publication.
Nhanced Auto, an import magazine similar to Import Tuner. As you see our promotional schedule will reflect that as well.
We are implementing channels to reach specific groups.
Our goal by the end of summer is to also introduce “los souls”. An online clothing store featuring a limited line of exclusive designers and styles. Our goal is to turn “los souls” online to a California retail location, boutique style implementing our scene. (In store DJs, loose atmosphere, lounge style & feel)
Give us some feedback on these basic designs!
We will also develop Delux further, as next month we will change the navigation of Delux making the site easier to use, we are steadily improving content and are working on adding an online radio channel on Delux.
Two smaller sites will also be introduced, www.hiphop2x.com or www.listyourhiphopshow.com, which we are looking to turn into a post site with the ease of use and information similar to craigslist but with a fresh look and design of Delux.
We will also use the same concept and apply it to other entertainment
outlets with www.localvibe.org,
featuring bands, comedians, nightlife, etc.
CONTENT
Our stories and site content are determined based on 3 factors.
1. What we think is important
2. Most searched keywords
3. Our promotional schedule
MARKETING
We do most of our marketing online and through affiliated partners.
We also have marketing
and promotional events that we do at some events as we are doing
at Rock the Bells.
Our promotions can be any combination of anything from handing participants flyers, leaving flyers on vehicles, posting posters, giving away clothing, giving away CDs/DVDs, or sponsoring events directly. Our purpose is brand awareness.
In addition to Delux Magazine, we also use IMReports.net as another online source. In addition to Delux Magazine, we also use IMReports.net as another online source.
As our heavy summer schedule eases we will focus our marketing efforts
on the internet as winter approaches.
In reality, we are doing a lot of leg work getting ready for a much
larger 2008 Summer as
most of our product line will be built and all of our energy and focus
will turn to marketing our brands.
We are always looking for co-sponsor for the events and publications.
We are looking to partner with companies with the same vision and demographic,
in all parts of the world, whom have a progressive attitude and understand
the benefits and factors of a true partnership.
I hope with this overview you have a better understanding of what we
do, and I hope we can work together.
Rooz Enayati - - - - - Managing Editor renayati@deluxmagazine.com
